RESUME (download PDF here)

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EDUCATION

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• Dalla Lana Fellowship in Journalism and Health Impact, University of Toronto (April 2024)

• Bachelor's in Communications, Minor in Business Management, University of Ottawa (June 2018)

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EXPERIENCE

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HEAD OF CONTENT, THE PEAK (2022-PRESENT)

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• Promoted from an editor role, I now look after The Peak's editorial content, including three newsletters and two podcasts.

• I set the editorial vision and guide content strategy (using our KPIs) to drive audience growth, engagement, and retention.

• I hired, trained, and now manage a six-person editorial team, including building all of our editorial workflows from scratch. 

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WRITER & CONSULTANT (2018-PRESENT) 

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• I sometimes work with founders, their teams, and agencies to create and implement content strategies that support business goals.

• Recent projects include a newsletter rebrand for a prominent VC fund and supporting the launch of a Canadian insurance start-up.

• I also write and edit articles, websites, key messages, speeches, ads, emails, announcements, awards submissions, and more. 

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ACCOUNT MANAGER, EDELMAN (2021-2022)

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• Managed client relationships on corporate and financial accounts, oversaw the delivery of work, and offered strategic counselling.

• Created and implemented content programs for BlackRock, TD Bank, the BDC, Sanofi Canada, Walmart Canada, and many more.

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WRITER, STIKEMAN ELLIOTT (2019-2021)
 

• Worked closely with executives to refine and further develop the firm’s positioning and messaging across every external touchpoint.

• Developed content that promoted thought leadership and legal expertise within one of the country’s top corporate law firm.

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COMMUNICATIONS SPECIALIST, BMO CAPITAL MARKETS (2017-2018)

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• Supported media relations, communications, and content efforts across investment banking, equity research and trading groups.

• Elevated BMO’s reputation and presence by securing and shaping media appearances for executives across business lines.